The Magic Project came into existence in November 2016. Kate MacDonald (Founder and Co-Creator) incubated the idea alongside Emma Paulson (Executive Director and Co-Creator) in reaction to the presidential election of Donald Trump. The Magic Project aims to bring the voices and experiences of marginalized communities to the forefront of social media and community discussion, and to break down stereotypes of oppressed communities using photography.
Paulson and MacDonald have hosted a series of events throughout HRM including photoshoots, panel and community discussions, workshops, showcases and celebrations including Black Girls are Magic (shot by Joy Tagboto), Black Kings are Magic (shot by Chudi Harris), Queer People are Magic (shot by Helena Darling) and Transparent. Photos from such happenings reached over 20,000 people and the pair were invited to speak about their work and social justice issues with CBC, The Signal, The Coast and NSCC. In the near future they plan to host more photo shoots and community discussions surrounding other marginalized communities in Halifax and hopefully across Canada. They will also be exploring social justice and radical activism in the arts in the coming future.